Around two years after splitting the Dodge lineup into two brands, one of the Dodge passenger vehicles and the other for Ram trucks, the the Detroit car manufacturer is creates a sub-division to handle commercial vans and trucks under the Ram brand.
The Ram Commercial will market the 3500, 2500, and 1500 pickup trucks, and Chassis Cabs such as the 5500, 4500, and 3500 in Ram C/V and Tradesman trim. They also plan to roll out the ProMaster model by next year.
The 2014 ProMaster will be the version of the Ducato van series of Fiat in North America and will be released for sale after the second half of 2013. The Ram ProMaster will strengthen the commercial lineup that offers vans and work trucks.
The executives of Chrysler see the timing and features of the new Ram ProMaster as perfect for the brand and the commercial customers. They also recognize the brand’s relationship with italian carmaker Fiat, considered to be the leading manufacturer of commercial trucks, crucial access to technologies and great products that can help them up their sales in the United States and Canada.
The Ram Commercial team will also release a version of the Fiat Doble that will hit showrooms early 2013.