Chrysler Groups Ram pickup has remained its position as the best selling vehicle of its brood as its sales figures went up by as much 34.7% APY last June compared to the same period a year ago. The segment of pickup trucks in the market showed an improved figure overall of just 8.8%.

According to the analysts, the numbers of Ram have been on a roll since the car manufacturer poured in some money for more advertising to raise the awareness of consumers. The aggressive marketing move was started in June clinging on to the tag line “Guts. Glory. Ram.” and an image build up of the Ram as a working machine.

One expert said that we are seeing the same truck for now but Chrysler might implement changes soon including an air-spring suspension for the Ram which will give it a good ride quality. The industry currently uses leaf springs for this truck which gives it a bouncy feel especially when the trucks are unloaded. If done right, the Ram can end up as best in class . Chrysler has already unwrapped a vehicle concept that is using their air springs system.

Earlier this month, the car manufacturer released the specs for its Ram line up 2012 models. They definitely included some surprises that gave consumers options for better transmission like a new 6-speed gearbox and a more powerful option with the Cummin Diesel.