According to the analysts, the numbers of Ram have been on a roll since the car manufacturer poured in some money for more advertising to raise the awareness of consumers. The aggressive marketing move was started in June clinging on to the tag line “Guts. Glory. Ram.” and an image build up of the Ram as a working machine.

One expert said that we are seeing the same truck for now but Chrysler might implement changes soon including an air-spring suspension for the Ram which will give it a good ride quality. The industry currently uses leaf springs for this truck which gives it a bouncy feel especially when the trucks are unloaded. If done right, the Ram can end up as best in class . Chrysler has already unwrapped a vehicle concept that is using their air springs system.

Earlier this month, the car manufacturer released the specs for its Ram line up 2012 models. They definitely included some surprises that gave consumers options for better transmission like a new 6-speed gearbox and a more powerful option with the Cummin Diesel.

The CEO of Chrysler and Lancia in Europe disclosed that the company is planning to have a Lancia-Chrysler network of around 800 dealers and around 1000 dealerships by May next year.

The parent company of the brands, Fiat, notified the dealerships in all corners of Europe and informed them that contracts will be ending by May 31, 2011.

This will giveway to a new network of dealerships that will handle distribution and sales of the products of Lancia and Chrysler under the name of the former as created by Fiat. This will somehow benefit dealers since they will be able to market the full range of products.

The dealers which sell Jeeps will be re-branded as Jeep retailers while Dodge will play a role of a niche player importing muscle cars from the United States in small volumes.