The CEO of Chrysler and Lancia in Europe disclosed that the company is planning to have a Lancia-Chrysler network of around 800 dealers and around 1000 dealerships by May next year.

The parent company of the brands, Fiat, notified the dealerships in all corners of Europe and informed them that contracts will be ending by May 31, 2011.

This will giveway to a new network of dealerships that will handle distribution and sales of the products of Lancia and Chrysler under the name of the former as created by Fiat. This will somehow benefit dealers since they will be able to market the full range of products.

The dealers which sell Jeeps will be re-branded as Jeep retailers while Dodge will play a role of a niche player importing muscle cars from the United States in small volumes.